Testimonials at Risk
Advertisers beware: the FTC is reviewing changes to its guidelines for testimonials and endorsements--the first such changes since 1980. If approved, they could impact everything from social media...
View ArticleAffiliate ‘Flogging’ in Question
While we wait for the Federal Trade Commission to release its final revisions to its testimonials and endorsement guidelines, I’ve been talking to several experts to get a better idea of what the...
View ArticleLiable for Bloggers’ Claims
The Federal Trade Commission on Monday published the final version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These new rules govern how companies can use...
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